An Adventure too Big for the Real World

For Steven Spielberg’s Ready Player One, Warner Brothers wanted to drum up excitement for the release by playing into the heavy easter-egg ethos from the film and book, and give fans an adventure that would reveal itself as we approached release. Using the Twitter Account ‘@HallidaysGhost,’ we released weekly clues in the form of quadrants from the book, that when solved by a fan, would unlock a piece of content on our website. This unlocked content could come in the form of a custom poster, trailer, or BTS photo, but also included the release of in-browser games from the 80’s – such as ‘Sinistar,’ ‘Root Beer Tapper,’ and ‘Joust.’  Along with the easter egg campaign, we created an attractive landing page that allowed Warner Brothers to drive users to the multiple executions surrounding the film.

I drove production from soup to nuts, including design, development, twitter clues, and campaign scheduling.