Get Peanutized!

The goal was to create a hyper shareable experience allowing any user to create themselves as a Peanuts character in order to generate awareness of the 20th Century Fox film, The Peanuts Movie, released in November, 2015.

I carried production through ideation, design, front and back-end development, and a coordinated launch. A significant portion of this project had us working with (a personal favorite) ‘Blue Sky Studios’ to ensure our generated character assets aligned with the look-and-feel of Blue Sky’s intended aesthetic for the Peanuts film. Well over 500+ assets needed to be designed approved by both Fox and Blue Sky Sky before being included into the character library. Kudos to our development crew who we’re able to take full advantage of the HTML5 canvas, and create a fully-realized character creation tool.

Awards

  • FWA Site of the Day
  • Awwwards Site of the Day
  • CSS Awards Site of the Month, October 2015

Stats

  • 17MM+ visits to the website
  • 11MM+ uniques
  • 7MM+ characters created to date
  • 12.3MM sessions in first week of launch
  • 3MM+ shares across Facebook & Twitter
  • Trending topic on Twitter and Facebook for 48 hours
  • 12 minutes average time spent on the site
  • Featured in 80+ media outlets, including Forbes, USA Today, Time, Mashable, Ad Week, Collider and elitedaily.com.
Client:

20th Century Fox

Role:

Digital Producer

Credit:

Soap Creative