Demand More From Your Irons.
Taylormade wanted something to go bold with the launch of their new PSi Irons; we helped them take users on a 360 degree view of their new product, featuring golf Pros Justin Rose & Sergio Garcia in company first Cardboard VR experience.
I worked closely with Taylormade, Zambezi, and development partner 14Four, to bring this multi-faceted execution to life. Elevating beyond a simple landing page, the experience included a 360º virtual reality experience that allowed you to follow the flight path of a golf ball as it was hit by the Pros. The site needed to detail how sophisticated the technology behind the club is, so we created an immersive scrolling experience that breaks down each selling point in detail.