The Art of Do

Lenovo Brazil was looking for a unique summer program, one that would collect emails and build their Instagram presence. The thought was that it had to be visual because of the Instagram, it had to offer something exclusive to collect the emails and it had to be freaking awesome because why would I want to do anything less?

Street art came quick and after researching South American artists, Eduardo Kobra became a new favorite.

Our program gives an inside look into the artist’s process as he painted a mural inspired by what drives him to ‘DO’. We documented his process on Instagram and in through a daily video series. The program drove 50,000+ new sign-ups to Lenovo Brazils mail list.

The mural: